Teaching methods are freely inspired by Design Thinking and its educational versions:
Le Design Thinking is an approach to R&D which positions the innovation's end user at the centre of the situation, leaving plenty of room for intuition as well as analysis. Teams are no longer exclusively made up of engineers; businesses and designers are also included..
Today, many teachers have been inspired by Design Thinking, using it as a tool to unite teachers and students around ambitious and beneficial educational projects, and enabling students to become completely invested in the issues and developments they are faced with.
The Event Thinking School is the meeting point between careers in the events industry and this modern and bold approach to teaching.
Beyond creating specialists in event formats (internal conventions, seminars, expos, product launches, conferences, sporting events, cultural events, road shows, public events, etc...), LéCOLE also trains pupils to think with the mind of an events planner.
An Event Manager must master the «mechanics» of an event and must be able to «create an event" for any type of service/product/brand/industry/community across all types of format and media. They must also master the different phases of planning, coordinating and monitoring a project, across all types of format and media to put in place.
L’Event Thinking is about addressing any and all marketing, communication, business or innovation problems.
L’Event Thinking is based on the curiosity, daring, anticipation, empathy, sense, entrepreneurship and inventiveness of students beyond their education.
The vast majority of the classes will take place within potential event venues (convention centres - expo parks - hotels - theatres - advertising campuses - stadiums - public places etc...).
The mobile school principle is essential. It provides a particularly practical approach to Event Thinking.
Learn more about the mobile school
50% of the courses will be delivered in English, for two reasons:
1/ Professional English is essential today for properly accomplishing any profession in the events field for both market diversification issues and job mobility.
2/ The school will aim to welcome foreign students who come to seek the «French touch» for events as well as an excellent education.
They will be particularly suited to modern, curious and motivated students: Working on practical case studies, learning objectives chosen by the students, personal areas of development, etc...
All modules implemented will, in one way or another, develop students' curiosity.
Starting from the sixth week of the course, with regard to the different work undertaken by the student, a personal progress and development plan will be established jointly by the student and the school management. This progress plan will be used as a basis for each student's personal goals. It will allow for the individual's progress to be followed by way of 6 individual interviews with school management, spread over the two years of study.
The mobile school is also a digital school. Each student will have access to the school's app giving them their class locations, project statuses, downloadable courses every night, an organisation chart with pictures and an internal messenger, the work completed by the student, an events lexicon, personalised student support, etc...
At the beginning of the year, an events methodology will be presented and made available to students. This methodology will encompass all chronological steps, all actions to be taken in order to manage an event. These steps will be listed but not yet taught. They will be learned as and when the student is ready to study them. Therefore LéCOLE's methodology will be jointly developed by the school itself (structure, stages) and by the students (the content of the stages).
An example of co-construction, and the implementation of Design Learning, this methodology is, in fact, evolving from one year to the next.
From September to December: 450 hours of lessons
From January to June: 6-month business placement (during the internship, students will have one day of lessons a month).
Internship essay and viva at the end of the first year.
Dissertation and viva at the end of the second year.
Linked to the needs of the sector expressed by UNIMEV, LEVENEMENT and their members, the educational content will aim to enable students to acquire perfect operational know-how and immediate employability.